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Demo 2.0 - The Next Generation In Online Marketing
September 2008, Issue 12

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Announcements

Announcements

Profile, Target, Convert: The Three Steps to Optimizing Your TestDrive Demos

October 21st, at 1:00 PM (EDT) , Webinar

In this instructional webinar, Olivier Chaine, the CEO and Founder of magnify360 (www.magnify360.com), a Runaware technology partner, will share the 3 most effective steps to maximizing the conversion rate of your TestDrive demos. You will take away proven strategies to optimize other marketing channels with the user data revealed from TestDrive.

To sign up for this webcast go to:
https://www1.gotomeeting.com
/register/449609121


Six Apart- blogging solutions for business

November 13th San Francisco, CA.

Six Apart offers a comprehensive series of half-day seminars to discuss the benefits, challenges, and best practices of business blogging. These events bring together blogging experts and professionals from different industries and provide attendees with a chance to participate in seminar sessions that will showcase the ways blogs impact business and allow for better communication with the audiences that your organization cares about. Register if you are interested in taking part in this series

http://www.sixapart.com/business
/seminars/#


 


Dear ,

This month we are excited to announce that the Software Marketing & Technology Blog has officially launched this month. 

Don’t forget that the blog is a perfect way for you to join the discussion, ask questions and learn about software marketing.

We plan to continue Demo 2.0 as an update of our blog for the next several months as our readers become used to using the Software Marketing & Technology Blog to read and participate.

 


Resources for SEO on a shoestring budget

Resources for SEO on a shoestring budget

Jayson Gehri

What I'd like to discuss in this post is SEO - otherwise known as search engine optimization. Most of us in the online world have at least seen this term before, even if we don't understand it completely

 

 


Runaware Launches Blog!

Runaware Launches Blog!

Tim Keyes

Today Runaware Officially launches our Marketing/Tech Blog, after our success with our monthly newsletter and demands from our readers, we have decided to evolve to a blog format to keep a continuous flow of information and encourage participation from our readers.

 


How Google Chrome is going to change your online marketing

How Google Chrome is going to change your online marketing

Jayson Gehri

In case you haven't heard - Google just launched a new web browser called Chrome. Other than the fact that this is interesting from the perspective that Google is taking direct aim at

 


Does advertising and the internet work for software marketing?

Does advertising and the internet work for software marketing?

Jayson Gehri

“Advertising in its traditional sense and the Internet do not work." Now at first this seems like a bold statement - I mean how can online advertising NOT work? We've all done banner ads and most of us have tried search marketing. We KNOW that you can attract traffic through online advertising


Technology Options for Online Software Demos

Technology Options for Online Software Demos

Andy Poulter

There is a lot of debate internally and with customers as to the best technology to use to host software demos

 

 

 


Using PPC customer profiling in your online
marketing to increase leads and sales

Jayson Gehri

Magnify 360

One of our strategic partners, magnify360, recently had a case study published about some amazing success they had with a client of theirs, Continental Warranty. Continental sells after-market auto warranties so this isn't a software company - but I think software marketing professionals can learn some good lessons and expect some very similar results

 

News:

Mamut Deploys Runaware TestDrive on Partner Sites to Drive Channel Sales

Leading software vendor provides resellers with Runaware service to offer immediate online demonstrations of the latest version of its accounting solutions for SMEs

Sage Uses TestDrive on its New Web Site

The leading supplier of business software for UK companies is seeing very positive results from its deployment of TestDrive for its best-selling Instant Accounts package

Runaware