Join the Software Marketing Community!

November 3-6, at Hilton New York

ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.

http://www.ad-tech.com

November  4th & 5th
New Connaught Rooms,
Covent Garden

Two days of sessions featuring the latest intelligence on cutting-edge SEO and PPC tactics and best practices from the brightest minds in search marketing.  Keynote speakers with thought provoking and inspirational presentations from luminaries in search marketing and technologies.

For more insight into this exciting event go to:
http://searchmarketingexpo.com

Six Apart- blogging solutions for business

November 13th
San Francisco, CA.

Six Apart offers a comprehensive series of half-day seminars to discuss the benefits, challenges, and best practices of business blogging.  These events bring together blogging experts and professionals from different industries and provide attendees with a chance to participate in seminar sessions that will showcase the ways blogs impact business and allow for better communication with the audiences that your organization cares about.  Register if you are interested in taking part in this series

http://www.sixapart.com/

Dear ,

If you haven’t done so yet take a look at the Software Marketing & Technology Blog.

This blog is a perfect way for you to join the discussion, ask questions and learn about software marketing and the technology that supports it all.

We plan to continue Demo 2.0 as an update of our blog for the next several months as our readers become used to using the Software Marketing & Technology Blog to read and participate.

Ideas for a Successful Holiday Marketing Season

Christina Lopez

A few thoughts on how to make your Q4 more jolly this season...

How to accomplish software marketing in an economic downturn – Inbound Marketing

Jayson Gehri

Inbound marketing is the type of marketing where you are attracting customers to you rather than having to go out and get customers. Inbound marketing is the type of marketing where you are attracting customers to you rather than having to go out and get customers...

The Next Generation –SaaS? Virtualization? Cloud Computing?

Ben Walters

Recently on Motley Fool, Anders Bylund wondered if virtualization is getting played out as a hot technology and is on the brink of being replaced by cloud computing...

Thinking about a corporate blog?

Christina Lopez

Like so many other marketing professionals out there, especially those that work for smaller companies, the internal question of blogging I am sure has come up on your plate more than once in the past year.

How to accomplish software marketing in an economic downturn- your web site

Jayson Gehri

So how do we as marketers continue to do our jobs when our budgets are usually the first to be cut? I’ve gathered a few ideas that I hope will spark some interest and thought.

News:

Case Study: Mamut Captures More Prospects with TestDrive

Mamut, one of Europe’s leading developers of software for small businesses, uses TestDrive online demos on its UK web site – increasing lead traffic by 200% in 6 months


TestDrive Online Demos now Live for Microsoft MapPoint 2009