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DEMO 2.0 The Next Generation In Online Marketing
November 2008, Issue 14

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Announcements

Search Engine Strategies 2008 Conference and Expo

Search Engine Marketing & Optimization Event
December 8st & 12th, Chicago, IL.

SES Chicago, is the only major
Search Marketing Conference
and Expo in the Midwest. It will be packed with 60+ sessions, multiple keynotes and Orion Strategy
sessions, exhibitors, networking
events and more.

For a list of speakers and daily
agenda visit:
http://searchenginestrate
gies.com/ chicago/


DMA (Direct Marketing Association)

COMPREHENSIVE EMAIL MARKETING STRATEGIES SEMINAR
December 9th & 10th, Chicago, IL.

This cutting-edge, two day
seminar will go beyond the
basics to teach you winning email marketing strategies you can apply today to acquire and retain more valuable customers. Join us as we delve deeply into everything from email lists and databases to
creative and testing and show
you how to achieve more
with less – and get noticed in a crowded marketplace.

For further details please visit:
http://www.the-dma.org/seminars
/dmaemail



Online Marketing Summit 2009

February 4th-7th, San Diego, CA.

OMS is the premier event for online marketing professionals - delivering more than 25 sessions and workshops presented by an esteemed roster of online marketing authors and practitioners, including case studies from the world's leading brands.

For more insight into this exciting event go to:
http://www.onlinemarketing
summit.com/


 


Dear ,
Happy Thanksgiving

If you haven’t done so yet take a look at the Software Marketing & Technology Blog.

This blog is a perfect way for you to join the discussion, ask questions and learn about software marketing and the technology that supports it all

We plan to continue Demo 2.0 as an update of our blog for the next several months as our readers become used to using the Software Marketing & Technology Blog to read and participate.

 


 


New Addition to the TestDrive suite-TestDrive Insight integrates

New Addition to the TestDrive suite
- TestDrive Insight integrates
demo recording

Andy Poulter

I’m pretty excited today; we have announced the release to production of a new add-on service to our TestDrive online demos, TestDrive Insight.

 


Paid Search Showing Some Muscle In Tough Times

Search Marketing Showing Some Muscle in Tough Times

Christina Lopez

Budgets are getting cut in half and some items are falling off the marketing to do list completely. So with all of this pull back which tried and true tactics will rise up during tough times?




If you’re monitoring your own SEO efforts – here’s what NOT to do

If you’re monitoring your own SEO efforts
– here’s what NOT to do

Jayson Gehri

If you manage or like to keep an eye on your own SEO efforts, I'm sure you've read up on the many, many things you SHOULD do when optimizing your web pages and web site to rank higher on search engines. But have you given much thought to what you SHOULDN'T do?



Ban Boxed Software

Is it the right time?

Tim Keyes

The key boom of the late 90’s followed by the bubble bursting in the early 2000’s have many factors that played a part but the main factor behind both was the idea of making software work over the internet and no longer on your desktop or laptop.






How do you choose technology for your online marketing?

How do you choose technology for your
online marketing?

Jayson Gehri

I just read a great article on MarketingProfs that talked about what marketers should consider when looking at different online marketing technologies.

 

News

News:

Synapse Ramps up Online Software Demo Offering with TestDrive

Synapse Software showcases BuildWorks application with an online, on-demand, user-focused demo delivered right in a web browser as if it were installed locally.

Civilserve Continues to Experience Value with TestDrive Software Demos

Civilserve has chosen once again to offer online demos of their suite of construction software using TestDrive – Runaware’s online, on-demand demonstration service.

Runaware Inc. | 6360 NW 5th Way, Suite 203 Fort Lauderdale, Florida 33309 United States
Phone: +1 [954] 302 5340 | www.runaware.com