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Announcements:American Marketing Association - Marketing ROI Techniques: Improving Campaign Measurements, Analytics, and ProfitabilityMarch 10-11 Scottsdale, AZ. 
This two day course will take you through the basics as well as more advanced marketing ROI techniques. It is best suited to marketing managers, analysts, researchers, and executives in medium and large companies that have reasonable access to sales data and resources to dedicate to measurements. Through interactive presentation and exercises, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns. For more training details check out: The SLAM 2008 Conference: Sales, Licensing, Alliances & Marketing for Executive and Managers of Software CompaniesApril 3-4 San Francisco, CA. This conference focuses on successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies. Want to know if this is the conference for you, check out: |
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News:FrontRange Expands its TestDrive Offering with GoldMine MobileRunaware, the global leader in online demonstration services, is selected to provide trials for GoldMine mobile phone solution. |
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Welcome to Demo 2.0Dear, The purpose of this newsletter is to keep you up-to-date with the latest online marketing and demo practices, tips and examples of what online marketers in the software industry are doing to keep their brand and products in the public eye. We hope you will find this monthly newsletter helpful and informative. We welcome your personal contributions to further enrich this publication so please don’t hesitate to contact us and share your point of view. Make your First Impression Email CountA welcome e-mail is the initial e-mail businesses send a prospect after they indicate interest in hearing from them regarding usually one of the following three...a desire to know about updates and promotions, subscribing to a company’s newsletter or to learn about the product or service. Given that welcome e-mails traditionally have had higher open rates than unsolicited e-mail, understanding what works and what doesn’t becomes critical for any company with an e-mail marketing program. In an e-mail context, the first time a recipient "encounters" your list is your opportunity to make that all important first impression - an impression that foretells the character and path of the ensuing reader relationship.
Offer prospects alternative sign-up methods. Forms and web scripts can break down, so it’s best to check them frequently. Also consider offering an sign-up e-mail address, which automatically adds the sender to a list Remember to give out enough information at sign-up. In this age of e-mail overload, people are less likely to volunteer for even more e-mail. They need to be informed of what they will be getting and what you plan on doing with their e-mail address once you have it. Next to the sign-up form, make sure to offer some reassurance that their privacy is safe, or at the very least place an obviously labeled link to your privacy policy. After someone has handed their e-mail address to over to you, you have the next opportunity to correspond with them. Set up an automatic e-mail confirming their subscription. If they sign-up via a form, redirect them to a thank you page which tells them to be on the lookout for this confirmation. The confirmation e-mail is your chance to add a stronger bond to this new subscriber relationship. A good welcome confirmation message should include:
More helpful e-mail marketing articles to check out:
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Tips & TricksBest Practices For E-Mail DeliveryAccording to latest studies, your name helps to influence your e-mail delivery more than your content. So meeting the expectations of your recipients with useful relevant information helps you improve the delivery rates of your e-mails. Unfortunately however, “most delivery obstacles are due to subscriber feedback; feedback which takes on the form of complaints by recipients who mark the message as “spam” and problematic traffic patterns such as bounces and spam trap hits.” Let’s take a look at the best practices for optimal e-mail delivery rates. 1. Avoid follow-ups, ask for a brief feedback —keep it to one word “soon”.You want to ask the recipient in the first message to send you a brief note that your e-mail was received. For example, ask to write back “soon” or “got it”, once they’ve received the e-mail — indicate that no further comment or instant reply to your mail is necessary. 2.Don’t attach large files to your first e-mail (unless specified by the recipient).3. Use a consistent senders’ name and email.Make it easier for your recipient to recognize you. Don’t change suddenly from “Alex Guttenburg” to “Technical team”. Once your recipient has wrongly considered and reported your message as spam you are likely to never be able to contact them again. 4. Always put a link AFTER important informationInform your reader where they will be and what they should be looking at once they click on your link. Many recipients if they don’t know where they landed may not get back to your message and end up reporting you as spam. 5. Snail mail – good ol’ reliable.If possible, follow-up on your e-mail with a version sent to the physical postal address. This is a great way to establish contact with a person! Reference the e-mailed version you sent (including the date, time, and subject if possible).
If you are getting a bit overwhelmed with what is on the no-no list, then you may want to run your email through a content checker like Sparklist. Sparklist Content Checker runs a free test of your e-mail through SpamAssassin and presents you a detailed “spam check”-report with possible “false signals”. It works on a point system that assigns positive (it’s spam) or negative (it’s not spam) scores to a long list of trigger words, phrases and message headers. You have to reach a certain total before your email message is classified as spam and diverted. Using a service like Sparklist will help you have a better understanding of where you need to take your content in future emails to improve |
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Runaware Inc. | 6360 NW 5th Way, Suite 203 Fort Lauderdale, Florida 33309 United States Phone: +1 [954] 302 5340 | www.runaware.com |
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