Having trouble reading this email? Please click here!

DEMO 2.0 The Next Generation In Online Marketing

January 2009, Issue 15

Announcements

Mplanet

January 26th – 28th,Orlando, FL

Mplanet is an unparalleled concentration of marketing knowledge and business connections, brought together by the American Marketing Association and its partners.

The implications of the New Marketsphere are enormous for both B2B and B2C marketers. But the opportunities are equally big. At Mplanet, you can to take advantage of those opportunities and enhance the skills and knowledge you’ll need to succeed.

To understand the full scope of this exciting event go to:
http://www.mplanet2009.com/
home.shtml

Online Marketing Summit 2009

February 4th-7th, San Diego, CA.

OMS is the premier event for online marketing professionals - delivering more than 25 sessions and workshops presented by an esteemed roster of online marketing authors and practitioners, including case studies from the world's leading brands.

For more insight into this exciting event go to:
http://www.onlinemarketing
summit.com/

LeadsCon 2009
March 4th & 5th, Las Vegas, NV.

LeadsCon is the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking, innovating, and learning. Meet the people, gather the knowledge, and get the tools to gain the edge in the ever evolving online lead generation space.

For further details please visit:
http://www.leadscon.com/

Dear ,

If you haven’t done so yet take a look at the Software Marketing & Technology Blog.

This blog is a perfect way for you to join the discussion, ask questions and learn about software marketing and the technology that supports it all.

We plan to continue Demo 2.0 as an update
of our blog for the next several months
as our readers become used to using the
Software Marketing & Technology Blog to
read and participate.

Simple Steps to Creating a Compelling Landing Page

Simple Steps to Creating a Compelling
Landing Page

Christina Lopez

Regardless of the specific purpose, one fact remains the same; you want the user to take some type of action. In the steps that follow, you will read about some landing-page best practices for increasing conversion rates and getting users to take the action you're hoping for.

Do you optimize your press releases to aid your SEM efforts?

Jayson Gehri

We all try to drive traffic to our web site - through search engines, referrals, direct traffic, etc. Does your PR person/department/agency interface with your marketing department? They should!

Paid Search Showing Some Muscle In Tough Times

Sending Business Holiday Cards –
Dos and Don’ts

Christina Lopez

By practicing wise card sending etiquette, you can create
an atmosphere of familiarity and camaraderie between professionals. Here are 5 basic Dos and Don'ts that will get your best holiday wishes to your customers with a minimum amount of stress.