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Announcements:
American Marketing Association
June 2-3 Chicago, IL June 19-20, Philadelphia, PA Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools. For course details take a look at: http://www.marketingpower.com
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News:April 9, 2008 |
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Welcome to Demo 2.0Dear, The purpose of this newsletter is to keep you up-to-date with the latest online marketing and demo practices, tips and examples of what online marketers in the software industry are doing to keep their brand and products in the public eye. We hope you will find this monthly newsletter helpful and informative. We welcome your personal contributions to further enrich this publication so please don’t hesitate to contact us and share your point of view. Special Feature: What’s Next in the World of Tech Marketing?The Web is constantly evolving and the time it has taken new technologies such as blogs, RSS, podcasting and social networks to move from conception to conventional has become amazingly short. As these technologies reach their maturity at such record growth cycles, marketers now more than ever must stay focused on keeping up-to-date with the latest progressive marketing tools and tactics of the moment. Below are three growing Web technology trends to take note of and see how each can effect B-to-B marketing as they become more widely used. SOCIAL FEEDS B-to-B Use: It may be a possibility that social feeds could become the new way people keep up with one another, eventually becoming so popular they could replace e-mail, phone calls and texting. They have the potential to be that powerful. Social Feeds to check out: DATA PORTABILITY Data Portability enables users to decide how they should be able to move, share, and control their identity, photos, videos and all other forms of their personal data. Due to “social network fatigue” data portability has gotten more popular as the desire to automatically re-enter data again for new social networks has set in. Data portability is a belief and a set of would-be standards and formats that intend to let users better control how they share information about themselves and their actions on the Web.
MASHUPS A mashup is essentially a web application that combines data from more than one source to create something new; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a distinct web service that was not originally provided by either source.
B-to-B Use: Mashups allow marketers to take control of their applications similar to when we took control of the Web site away from IT and started using simple tools to manage it. On the web, applications aren't standalone items but combinations of multiple open services. Check out Yahoo Pipes and Microsoft Popfly plug-and-play mashup creations. The main key to succeeding within with these new marketing trends is flexibility and the ability to adapt to exceptionally changing circumstances. |
Social feeds are aggregated, shared streams of information about individuals and communities. While social feeds started in social networks, mashing together activity feeds across the Web is the new hot trend—for example, combining a user's blog posts, Flickr photo uploads and more. 
B-to-B Use: If users have the availability to move their personal profiles around, that's a huge plus for marketers. The key will be to offer a persuasive reason for users to give their personal profile data to you; which has always been the main focus of marketers. Data portability could help standardize and in the end automate that exchange, making it an essential trend to track.
The fundamental significance to mashups are open APIs on today's web services. Those open interfaces let developers and business people create new applications that pull together, or mash up, pieces of other desirable applications. |
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Tips & TricksHow To Make Your Own Web MashupSo you want to make a mashup but aren't entirely sure where to begin? This article can help you get there.
This helps define what APIs and tools you'll be looking at: maps, news, auctions, products, etc. Browse this site's API Database and sort by Category to get a sense of API types. You can also browse the Mashup Listing to see which interesting applications have been built using which APIs. How much of a coder are you? How much time do you have? Do you have a server to run this on? What language will you use? To read more about mashups and what’s available check out: http://www.programmableweb.com/howto Other resourceful mashup sites: |
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Runaware Inc. | 6360 NW 5th Way, Suite 203 Fort Lauderdale, Florida 33309 United States Phone: +1 [954] 302 5340 | www.runaware.com |
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