Runaware Opens European Sales Office

Gothenburg, Sweden (January 31, 2008)

CONTACT:

Jayson Gehri
+46 [0]31 743 0150
www.runaware.com

Market leader in online demonstration services expands presence in Europe to meet growing levels of interest in its web-based TestDrive technology.

Gothenburg, Sweden (January 31, 2008) – Runaware, the global leader in online demonstration services, has opened a European sales office to ensure it can capitalise on the growing level of interest in its TestDrive web-based demonstration environment.

The opening of the European sales office comes after a successful 14 month period during which the company has seen the proportion of its revenues generated in Europe grow from around 5 percent to over 25 percent. Several leading software companies have deployed TestDrive on their web sites in recent months, including Sage UK, MYOB and Mamut. A number of other European developers and ISVs are currently piloting or testing the solution.

Runaware has invested significant resources in business development in Europe over the past year and the opening of the sales office is a further demonstration of the company’s long-term, commitment to the continent says Chief Executive Officer of Runaware, Tim Keyes.

“We have made tremendous progress in Europe over the past year and we’re planning to build on that success. There are excellent opportunities in the Europe for software publishers, but this is a dynamic and diverse market which presents its own unique challenges. TestDrive can help ISVs and developers to address those challenges by transcending international and language barriers, enabling them to open up new potential. Our newest customers are seeing significant positive results as a result of their deployments of TestDrive and we’d expect our growth here to continue, especially now that we have made this further long-term commitment to our European customers.”

The company’s TestDrive environment is currently available in 18 languages – including all major European languages – so it can be used by software companies to address a wide variety of markets. The system is used by software developers and ISVs on six continents to make fully-functioning demonstration versions of their packages available online. Web site visitors can run software without having to download any files or wait for CDs to arrive in the post.

The TestDrive interactive demo environment is used by a number of leading global software companies to provide instant access to full working demonstration versions of popular applications. Customers include Microsoft, FrontRange Solutions, Intuit and CCH Group and many others. TestDrive enables ISVs and developers to provide a complete version of their software online with no concern for piracy or reliance on the cost and complications of downloads and CDs. Used on its own, or with self-guided tutorials and guided feature tours, TestDrive delivers the best user experience and provides the highest quality leads and improved time to market.

Applications run as if they are installed on the prospect’s own PC or laptop. Suites or add-on applications can be demonstrated in the TestDrive on-line demo, showing the collaboration between multiple applications and effectively up-selling prospects. Links to CRM and sales process can also be made, helping to speed up the sales cycle.

Runaware’s sales office is located outside London in the UK. European customers who are interested in finding out more about TestDrive and how it can help to drive their international software sales can call the Runaware European Sales Office on +44 (0) 203 130 1910 or email sales-europe@runaware.com.

About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

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