Runaware Embraces Social Media for Software Marketing
Fort Lauderdale, Florida (September 11, 2008)
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
Leading provider of online demos and software marketing services launches blog and starts communities on leading social networking sites
Fort Lauderdale, Florida (September 11, 2008) – Today Runaware, the leading provider of online demos and software marketing services, announces the official launch of its blog and integration of social media with its marketing activities.
In August, Runaware did a soft launch of its Software Marketing & Technology Blog at http://software-marketing.runaware.com. After a warm reception by the initial audience, Runaware is now officially launching the blog and inviting all software marketing professionals to take a peek. The blog is meant to keep readers updated on the “latest trends, tactics and best practices in software marketing. Including online demos, promotional campaigns, customer profiling, lead capture, SEM and the technology that supports it all.” The blog is authored by a team of Runaware staff, including the CEO, CTO, development staff and marketing staff.
“I have long believed that there should be a community for Software Marketers. Our customers have been asking for one, so we are in the process of creating it. There are unique challenges that face marketers in the software industry and Runaware is uniquely positioned to stay on the forefront of online marketing and pass that knowledge on to our audience. Our experienced staff can share their own knowledge as well as knowledge they gain from consulting on marketing projects for software companies all over the world. I want to educate people and make their jobs easier – if what knowledge we can provide will help – I’m all for it,” states Tim Keyes, Runaware CEO.
“I encourage everyone to check out our blog, we are slowly building momentum and have posts on everything from online marketing tips to information about marketing technology, events that help our marketers and more! It’s hard to predict all the topics we will cover. The great thing about a blog is that our readers can join in the conversation as well – then it grows organically and becomes even more useful,” adds Keyes.
In addition to entering the blogging world, Runaware is also starting Software Marketing communities on LinkedIn and Facebook. The goals for these communities are to attract software marketers on these social networking sites and enable the same kinds of conversations that can occur on the Software Marketing & Technology Blog with the added benefits and features offered by these sites.
“I think it’s important to be involved in the community, not just sell services. Getting involved in social media, listening, conversing with our audience follows the goals I have set for Runaware. I want us to be the best possible software marketing resource for our clients,” commented Keyes.
You can view Runaware’s blog at http://software-marketing.runaware.com and read more about their social media communities with links to join at http://www.runaware.com/software-marketing.jsp.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
Leading provider of online demos and software marketing services launches blog and starts communities on leading social networking sites
Fort Lauderdale, Florida (September 11, 2008) – Today Runaware, the leading provider of online demos and software marketing services, announces the official launch of its blog and integration of social media with its marketing activities.
In August, Runaware did a soft launch of its Software Marketing & Technology Blog at http://software-marketing.runaware.com. After a warm reception by the initial audience, Runaware is now officially launching the blog and inviting all software marketing professionals to take a peek. The blog is meant to keep readers updated on the “latest trends, tactics and best practices in software marketing. Including online demos, promotional campaigns, customer profiling, lead capture, SEM and the technology that supports it all.” The blog is authored by a team of Runaware staff, including the CEO, CTO, development staff and marketing staff.
“I have long believed that there should be a community for Software Marketers. Our customers have been asking for one, so we are in the process of creating it. There are unique challenges that face marketers in the software industry and Runaware is uniquely positioned to stay on the forefront of online marketing and pass that knowledge on to our audience. Our experienced staff can share their own knowledge as well as knowledge they gain from consulting on marketing projects for software companies all over the world. I want to educate people and make their jobs easier – if what knowledge we can provide will help – I’m all for it,” states Tim Keyes, Runaware CEO.
“I encourage everyone to check out our blog, we are slowly building momentum and have posts on everything from online marketing tips to information about marketing technology, events that help our marketers and more! It’s hard to predict all the topics we will cover. The great thing about a blog is that our readers can join in the conversation as well – then it grows organically and becomes even more useful,” adds Keyes.
In addition to entering the blogging world, Runaware is also starting Software Marketing communities on LinkedIn and Facebook. The goals for these communities are to attract software marketers on these social networking sites and enable the same kinds of conversations that can occur on the Software Marketing & Technology Blog with the added benefits and features offered by these sites.
“I think it’s important to be involved in the community, not just sell services. Getting involved in social media, listening, conversing with our audience follows the goals I have set for Runaware. I want us to be the best possible software marketing resource for our clients,” commented Keyes.
You can view Runaware’s blog at http://software-marketing.runaware.com and read more about their social media communities with links to join at http://www.runaware.com/software-marketing.jsp.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
Leading provider of online demos and software marketing services launches blog and starts communities on leading social networking sites
Fort Lauderdale, Florida (September 11, 2008) – Today Runaware, the leading provider of online demos and software marketing services, announces the official launch of its blog and integration of social media with its marketing activities.
In August, Runaware did a soft launch of its Software Marketing & Technology Blog at http://software-marketing.runaware.com. After a warm reception by the initial audience, Runaware is now officially launching the blog and inviting all software marketing professionals to take a peek. The blog is meant to keep readers updated on the “latest trends, tactics and best practices in software marketing. Including online demos, promotional campaigns, customer profiling, lead capture, SEM and the technology that supports it all.” The blog is authored by a team of Runaware staff, including the CEO, CTO, development staff and marketing staff.
“I have long believed that there should be a community for Software Marketers. Our customers have been asking for one, so we are in the process of creating it. There are unique challenges that face marketers in the software industry and Runaware is uniquely positioned to stay on the forefront of online marketing and pass that knowledge on to our audience. Our experienced staff can share their own knowledge as well as knowledge they gain from consulting on marketing projects for software companies all over the world. I want to educate people and make their jobs easier – if what knowledge we can provide will help – I’m all for it,” states Tim Keyes, Runaware CEO.
“I encourage everyone to check out our blog, we are slowly building momentum and have posts on everything from online marketing tips to information about marketing technology, events that help our marketers and more! It’s hard to predict all the topics we will cover. The great thing about a blog is that our readers can join in the conversation as well – then it grows organically and becomes even more useful,” adds Keyes.
In addition to entering the blogging world, Runaware is also starting Software Marketing communities on LinkedIn and Facebook. The goals for these communities are to attract software marketers on these social networking sites and enable the same kinds of conversations that can occur on the Software Marketing & Technology Blog with the added benefits and features offered by these sites.
“I think it’s important to be involved in the community, not just sell services. Getting involved in social media, listening, conversing with our audience follows the goals I have set for Runaware. I want us to be the best possible software marketing resource for our clients,” commented Keyes.
You can view Runaware’s blog at http://software-marketing.runaware.com and read more about their social media communities with links to join at http://www.runaware.com/software-marketing.jsp.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
