Conjungo adds needed dimension to online service with Runaware TestDrive

Gothenburg, Sweden (October 1, 2008)

CONTACT:

Jayson Gehri
+46 [0]31 743 0150
www.runaware.com

Leading software vendor provides resellers with Runaware service to offer immediate online demonstrations of the latest version of its accounting solutions for SEMs

Gothenburg, Sweden (October 1, 2008) – Runaware, the global leader in online demonstration services, and Conjungo (www.conjungo.com), the technology supplier search engine, have entered into a partnership that will soon see Conjungo deploy Runaware’s TestDrive environment on its website. This means that technology buyers who visit Conjungo will be able to trial full live demonstrations of popular software packages via its Go TestDrive IT service.

Conjungo The partnership will give software vendors and their resellers the opportunity to feature TestDrive IT buttons in their listings to dramatically increase their outreach and lead-generation capability. Recent research (*) shows that trial downloads of software is the most effective type of content available to potential purchasers when evaluating a product. Mamut, a joint Runaware and Conjungo client, is the first vendor to be featured on Go TestDrive IT and benefit from the lead-generation service. This means that buyers, who identify a local or specialised Mamut reseller as a provider of ‘accounting software’, can easily try out the product online and then buy it straight away from that reseller.

Further software applications will be added to Go TestDrive IT on a regular basis. To be featured on Go TestDrive IT, a software vendor must have its entire reseller channel listed on Conjungo as well as subscribe to Runaware’s TestDrive environment. The addition of Go TestDrive IT adds a further value-added dimension to Conjungo’s core search element says Founder and Chief Executive Officer of Conjungo, David Cruse: “Go TestDrive IT will give technology reviewers the ability to try full working versions of the software packages that they are interested in buying. It will enable them to make an immediate and in-depth assessment of the suitability of the software for their requirements.”

Conjungo’s deployment of TestDrive will also benefit the company’s vendor partners and their resellers, says Cruse. “Many leading software companies are already using TestDrive as an integral element of their sales process and it has proven to be tremendously effective. It enables potential customers to fully experience the functionality and usability of applications without having to download files or waiting for CDs to arrive in the post. As a result they can make better and more-informed decisions and progress through the sales cycle much faster.”

Tim Keyes, CEO of Runaware comments: “We’re delighted to be working with Conjungo on this innovative deployment of TestDrive. It provides both end-user customers with a practical and accessible way to assess leading applications and Conjungo’s software partners with additional benefits and enhanced sales potential. We believe that many more organisations that provide services to third party channels could benefit in a similar way.”

Mamut’s award-winning software is designed to help small businesses improve performance. The company has an existing partnership with Conjungo that enables customers to find details of resellers of the company’s software in their local area or region, or to identify partners that have particular specialisation in key markets. With the addition of Go TestDrive IT, visitors will now be able to run full working versions of Mamut’s Enterprise Suite through the Conjungo site. The range includes accounting and finance, payroll and CRM applications.
*http://www.e-consultancy.com/knowledge/whitepapers/98745/technology-buying-and-media-consumption-benchmarking-survey.html?keywords=online+media+buying

About Conjungo
Conjungo (www.conjungo.com) is a technology supplier search engine where buyers can easily and quickly identify and shortlist IT, internet, software, wireless or telecoms suppliers. They use Conjungo to search for suppliers of technologies such as VoIP, security, business software, remote access, wireless, internet, networking, ERP, interactive whiteboards, telecoms, conferencing, CRM, etc.

Conjungo is the only place online where technology vendors can list their entire channel in an easily searchable format. This helps buyers find local or specialist resellers. Vendors who have listed their entire channel include BT, Symantec, Citrix, Adobe, Progress Software, Wyse Technology, Netvoyager, Swyx Solutions, Gamma Telecom, Teleware Plc, Rostrvm Solutions, Mamut Software, Steljes, St Bernard, Hostway, Brocade, SMC Networks, and PGP Corporation.

About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.

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