Marketing Services
In support of TestDrive, Runaware provides additional marketing services to aid ISVs in driving traffic to their real time online demonstration, getting the most out of their online marketing efforts. Whether our clients have extensive marketing resources and experience, have few resources to commit to online marketing planning and implementation or are transitioning from traditional marketing to online marketing, Runaware has several programs designed to capitalize and extend the benefits of TestDrive.
Marketing Plans
Custom or standard marketing plans designed to leverage different aspects of online software marketing with TestDrive as the core component. Marketing strategies that will help you leverage TestDrive online demos to increase software leads and sales. We can apply our software marketing services to a variety of industry types such as real estate, education, accounting & finance, engineering, medical, desktop publishing, graphic design, manufacturing and many more.
Brand Management/Corporate and Product Identity
A complete identity package suited to your needs that will outline specifications for logos, stationary, presentations, word processing templates and ensure consistency across all of your communications. The basis for a solid brand.
Marketing Campaigns
We can provide assistance in creating specific marketing, email, direct marketing and promotional campaigns to push traffic to your TestDrive software demos. This also includes offering micro sites, communication plans and more.
Search Engine Optimization Packages
We can help you drive more traffic to your web site and place higher in search engine results. Through careful research and evaluation we can get your web site top placement, optimize your content, navigation and format, target specific keywords for your industry and aid in link generation.
Paid Keyword Placement
In conjunction with our SEO packages, we can manage the paid placement of your keywords on major search engines like MSN, Google, Yahoo!, etc.
Tutorials
Whether you have already developed tutorials or need them built from scratch, our experience development team can write the copy, design simple HTML or fully-animated flash interfaces and integrate them into your TestDrive environment. Based on responses in the TestDrive lead capture tool, different tutorials and feature tours can be developed for new users, upgrades and different user types to customize their experience. We build tutorials specifically for your industry, including accounting, real estate, education, medical, desktop publishing, engineering, and more.
Localization
If you have a global markets and versions of your applications in multiple languages, we can localize the entire TestDrive experience to suit your needs. We provide localization services for the following global markets, Europe, Asia, Africa, South America and North America.
