Included in TestDrive is a fully-customizable customer profiling and lead capture system designed to help you obtain more qualified leads, understand your prospects’ behavior and provide your marketing team with measurable results. As with all aspects of TestDrive online demos, the lead capture dialog is linked from your online marketing materials and designed to match your branding. You decide what information you would like to capture from your customers before they enter the software demonstration experience.
These leads can be sent directly to your sales force – by email, SMS text or directly into the CRM program you currently use. The user experience can also be customized based on your customers’ responses by creating a decision tree that directs your customers to the version of your software that best suits their specific needs. Based on their responses, you can display directed messaging or tutorials in the application.
To further engage your customers, the TestDrive lead capture system includes automated response marketing features, allowing you to send directed messages, surveys or promotional offers as soon as they submit their contact information.
In a world where there are numerous types of marketing all competing for the same budget, measurable results are important. We provide our customers with an easy-to-use web interface to view detailed usage reporting. Our customers can see at what point in the process their prospects are leaving, view trends for the volumes of visitors and leads, compare response rates, view correlation analysis and see how long their prospects are spending in their applications.
