Industry News

March 11, 2008, E-Commerce Times
Online Behavior Tracking: No Such Thing as Enough
Being tracked online is not, in itself, a bad thing, because it actually reduces the number of ads you are bombarded with online. "A lot of people in different empirical studies have emphatically said they prefer relevant advertising," said Greg Sterling, founding principal of Sterling Market Intelligence.
February 27, 2008, eWeek
Intuit Offers VARs Code-Free Way to Build Their Own SAAS
The company creates a formal partner program for its QuickBase platform, offering commissions of 20 to 35 percent. Looking to attract VARs and business domain experts as partners for its build-your-own SAAS offering, Intuit has introduced a formal channel program for its code-free application development and hosted platform, QuickBase.
December 11, 2007, IDG.SE
Hon tar anonymt utvecklingsbolag till börsen
Efter att ha kört på sparlåga sedan starten 1999, händer allt i snabb takt för svenska bolaget Runaware. Försäljning har kommit igång ordentligt, framför allt i Europa, och nu väntar en notering på Nordic MTF.
December 7, 2007, ComputerSweden
Runaware noteras efter år på sparlåga
Efter att ha kört på sparlåga sedan starten 1999, händer allt i snabb takt för svenska bolaget Runaware. Försäljningen ökar i Europa och nu väntar en listning på Nordic MTF.
December 3, 2007, GÖTEBORGS-POSTEN
Carros svarta tvillingsjäl
Hon ser ut som Carolina Klüfts svarta tvillingsyrra och kan bli Göteborgs nya stora musikexport. Läs också om finanskvinnan som gjorde sig omöjlig hos Mats Odell. Nu håller hon en prestigefylld föreläsning på Handelshögskolan.
November 16, 2007, eWeek
Microsoft Wants a Bigger Slice of VMware's Pie
VMware is taking a lot of money out of the current hardware environment with its virtualization product offerings, and Microsoft wants to participate in that value chain, according to Bob Kelly, Microsoft's corporate vice president of infrastructure server marketing.
September 26, 2007, ZDNet
Is conventional software built on bubble economics?
It’s a telling comparison, but even I was taken aback at the conclusion Warfield draws from it in a side comment (my emphasis added): “I wonder sometimes whether the conventional software model has ever really flourished except during bubbles of one kind or another. Look at Big ERP. They had the benefit of several major bubble waves: the rush to switch to client server architectures, the Y2K debacle, and then right on the heels of Y2K was the Internet Bubble. Would these businesses have grown nearly so large without any of those bubbles? Maybe SaaS would’ve gotten here sooner. The choice between the two is a Tortoise (SaaS) versus the Hare (Old School ISV) race.”
September 19, 2007, InformationWeek
SAP Launches 'New Era' With On-Demand Software
SAP Business ByDesign automates a wide range of business processes and will cost companies $149 per user per month. Before several hundred people in a midtown Manhattan theater Wednesday, SAP (SAP) CEO Henning Kagermann said the company's new on-demand software is the start of a "new era" for SAP. "I'm now 25 years in this company, and I can say it's the most important announcement I've made in my career," Kagermann declared.
September 10, 2007, B to B Online
Online marketing tools come of age
Did you hear the one about the VP of marketing who demanded budget and IT support for a $10 million enterprise application that he promised would revolutionize how his company did its marketing? Neither did we. The truth is marketers have as much chance of landing a large capital budget software implementation as they do securing a two-week vacation coinciding with a big new- product launch.
August 2, 2007, BBC News
Microsoft tries free office suite
Free copies of some of Microsoft's office software will soon be available.
June 11, 2007, Baseline Magazine
The 40 Fastest-Growing Software Companies
The biggest public software companies are increasingly relying on acquisitions for growth, as they pick off weaker competitors or startup companies that have decided not to go it alone. In addition to their desire to get bigger, those doing the acquiring say they are responding to a move on the part of enterprise customers to reduce the number of vendors with which they do business.
June 6, 2007, CNN Money
Online ad spending surges
Internet display ad spending jumped 17% in the first quarter while total ad spending fell. No wonder Google stock's at a record high.
June 4, 2007, marketingstudies.net
How Google's Acquisition of FeedBurner Will Change RSS Marketing
While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.
May 30, 2007, Intuit
QuickBooks Online Surpasses 100,000 Customer Milestone
Customer Total Quadruples in Three Years as Small Businesses Discover Anywhere, Anytime Accounting Made Easy

May 18, 2007, E-Commerce Times
Intuit Q3 Profit Surges 23 Percent
Intuit posted revenue of $1.15 billion for its fiscal third quarter, a 21 percent increase when compared with the $952 it reported in the year-ago period. The company's third-quarter profit reached $367 million, a 23 percent increase when compared with $299 million last year.
May 15, 2007, Ottawa Business Journal
Canada's software industry lost $890M to piracy in 2006: report
Software pirates got a little busier in Canada in 2006, with a new study showing that Canada's software piracy rate rose by one percentage point to 34 per cent last year. The report by the Canadian Alliance Against Software Theft (CAAST) and the Business Software Alliance (BSA) said losses to the Canadian economy due to software piracy totalled $890 million in 2006.
May 7, 2007, B to B Magazine
Microsoft Puts Emphasis Online
Company allocates 60% of marketing budget for Office 2007 to Internet
February 5, 2007, VARBusiness Magazine
On-Demand Software: Threat Or Opportunity For VARs?
As software-as-a-service gains ground, how will solution providers adapt?
January 18, 2007, The New York Times
Purging Bloat to Fashion Sleek Software
Microsoft spent the first dozen years of Office’s life piling on new features. Over time, the humble word processor called Word became a photo editor, a Web-design program and a dessert topping. Not one person in a hundred used those extra features. Still, we kept buying the upgrades, thanks to our innate fondness for unnecessary power (see also: S.U.V.’s). Eventually, however, Microsoft Office developed a reputation for bloat and complexity. It was fully grown: tall, hairy and toothy.
November 6, 2006, Microsoft Corp.
2007 Microsoft Office System Is Golden
Microsoft Corp. announces the completion of the 2007 Microsoft® Office system code and confirmed its release to manufacturing (RTM).
June 27, 2006, InfoWorld
Microsoft opens Office 2007 for online test drive
Testing Office 2007 through a browser eliminates the problem of incompatibility with earlier versions of Office.
June 26, 2006, CNET
Microsoft puts Office preview online
Microsoft is trying to allow people to try out the next Office--without the hassle of installing beta software or replacing their current version.
April 18, 2005, Citrix Systems, Inc. (Nasdaq: CTXS)
Citrix Systems, Inc. has teamed with Microsoft Corp.
Citrix Enables Microsoft Federal Government Customers to Take a Software Test Drive Agencies Can Now Test Application Functionality Online Before Purchase; Service Designed to Shorten Sales Cycle by More Than 25 Percent
November 23, 2004
Medical instrument demonstrated directly over the Internet
Swedish company first in the world with medical instrument demonstrations
October 4, 2002, softwaremarketsolution.com
Increasing Lead Generation and ROI with Runaware and Runademo
Rick Chapman says: "As with the Runaware evaluation system, we believe that Runademo is a marketing and sales solution that any software firm should take a long hard look at."
October 28, 2001, Ottawa Business Journal
Runaware joins Citrix to offer software testing
Ottawa-based Runaware Inc. said Monday it has struck a partnership with Citrix Systems Inc., based in Fort Lauderdale, Fla., to provide online, software evaluation services.
July 31, 2001, Ziff Davis
Reviews - Business Applications
Runaware lets you evaluate more than 100 applications with an investment of only your time.
July 26, 2001, softwaremarketsolution.com
Runaware: The Demo Disk's Nemesis?
February 7, 2001, aspisland.com
Corel announced a deal with a new kind of application hosting animal, an evaluation service provider (ESP?).
Runaware.com, Swedish-owned but North American-focused, will provide consumers and business users access to time- and function-limited trial versions of Corel's products online.
December 20, 2000, Fortune Small Business
Test-drive your software apps -- for free -- before you buy?
It's about time someone thought of this.
December 20, 2000, Intranet Design Magazine
Runaware Allows Software Buyers to Test Applications on the Net
Evaluation service provider Runaware Tuesday launched its flagship Web-service designed to provide a live test environment of software applications over the Internet.
December 20, 2000, BeyondComputing.com
Test drive your software
Test drive your software over the Internet before you buy it with Runaware, an online site that offers full versions of software applications that can be run in a test environment.
December 20, 2000, Techweb
Newcomer Runaware.com, calling itself an evaluation service provider, will vie for attention in the crowded ASP space.
The Stockholm, Sweden-based company hosts software for companies to test and evaluate before buying.
December 20, 2000, Ottawacitizen.com
Runaware offers software vendors global visibility, faster time to market and qualified leads
Runaware's 'try before you buy' business model has been a runaway success. "It's a really exciting start-up with a great idea," says Pelle Axeland, founder, CVO (Chief Visionary Officer) at Runaware.
October 15, 2000, Ottawa Business Journal
Swedish ASP gives user the skinny on software
Swedish ASP gives user the skinny on software
October 4, 2000, Information Technology
Association of America Runaware.Com Enables Online Evaluation
Runaware.com will give ExecWare the ability to cut costs associated with the sales and marketing of its new products, generate better quality sales leads offering global visibility to reach new markets.
October 3, 2000, asptreet.com
Runaware.Com Enables Online Evaluation Of Execware's General Management Software
Runaware.com Helps Lower ExecWare’s Sales and Marketing Costs, Generates Sales Leads
October 3, 2000, Webcom Online
Corel Takes Advantage Of the Evaluation Service Provider Model from Runaware.
Grounded in the very technology used to power ASPs, some software companies are beginning to see the advantage in electronic software education through evaluation service providers (ESP).
October 2, 2000, aspindustrynews.com
Runaware.Com Enables Online Evaluation
Runaware.com announced a partnership with ExecWare to host free evaluations of their I-TRAC general management software over the Internet, free to the user and with no downloads.
August 1, 2000, ZdNetUK
Corel Corporation and evaluation service provider Runaware have signed an agreement to allow registered users to test Corel software free of charge over the Internet.
Products available for demo include WordPerfect Office 2000 for Linux, CorelDraw 9, Corel Custom Photo and Corel Ventura 8.
July 27, 2000, 4 Arrow Free eServices
Runaware.com lets you evaluate software for as long as you like - for free!
At runaware.com the world's leading software companies let you put their products to the test - not restricted demo versions, but the same full-featured version as you would buy. And since you use the program 'live' on the runaware.com site, you have no need to download it onto your hard drive.
July 15, 2000, CIO.com
Just Say No to Downloads
Downloading demo versions of software or requesting evaluation copies from vendors can be a time-consuming process. Now Runaware.com will let users test full-featured versions of applications over the Web, without requiring a lengthy download or installation process.
July 5, 2000, Infolets.com
Runaware has taken "try before you buy" to a whole new level.
I have found performance to be pretty good over my modem. If you have a faster connection this should rock.
May 18, 2000, Federal Computer Week
Users can test drive software applications over the Internet thanks to a Stockholm-based startup firm.
Runaware AB has launched a vendor-independent World Wide Web site that currently offers English-language applications from five vendors.
NORTH AMERICAN OFFICE
Phone: +1 954 302 5340
Fax: +1 954 489 0209
EUROPEAN OFFICE
Phone: +46 (0)31 743 0150
Fax: +46 (0)31 743 0169